The idea behind the new homepage was to highlight that the Grosvenor Casinos brand is multi-channelled, meaning the user is able to play their favourite games on the website, on their mobile and within any of the land based casinos.

Working closely with the IA and designer we needed expand the current brand guidelines for Grosvenor Casinos to make elements across the website globalised, to give the user a consistent feel for elements such as CTA’s text links and headings.

One of the main reason for this project was to help reduce the current load times of around 9 seconds and reduce the number of server requests the homepage was currently making to help reduce bounce rates and increase customer conversions.

To help reduce the page a number of JavaScript libraries were removed such as jQuery Tools and replace by a custom written OO Javascript slider for the current promotions. A large number of HTTP requests were removed by combining all image assets into sprites and CSS & JS files were combined and minified where possible.

Here is an image of the final homepage:

Formed in 2007 during the Discover Shropshire Project, the group undertakes cataloguing, indexing and updating of archive material and provides Family and Local History advice.

The website also has 2 search-able databases of records:

The Roll Of Honour database was compiled from the Border Counties Advertizer Half Penny Special which was produced twice a day at the start of WW1. The records contain details of local soldiers who were either Killed, Died of Wounds (DOW), Wounded, Prisoners of War (POW) or Missing between 19th Aug 1914 and 21st January 1915.

The BMD database was compiled from various editions of the Merionethshire Standard (1866 & 1868) and Cambrian News (1870).We have included all Births, Marriages & Deaths from each weekly copy of the newspaper.

This website has been built on the latest version of WordPress (3.3) and uses a customised version of the Twenty Ten theme. Both of the search-able record databases have been built us Ajax calls to a MySQL database via PHP. These have been built from scratch to Oswestry Family & Local History Group’s specification.

Site: oswestrygenealogy.org.uk

One of the key elements to the landing page was that it must be fully customisable so that image positioning, cta icons, cta colours, cta sizes, background images, text size, text colour and text styles could be changed easily to allow for multivariate testing to find out which combination of assets produced the best conversion rates.

Using a OO CSS method the page was built up of extendable classes so the page elements could be changed by simply replacing the classes associated to each element. This way many different versions of the same landing page could use global asset files and only the HTML classes would need to be edited.

Here is an image of the final landing page:

The main idea behind the campaign was to allow customers to claim a prize online everyday for a month either on their desktop, tablet or mobile. The customer would login into their online account and then be presented with a ‘claim your prize’ page. The customer would be able to claim their prize and be presented with a short loading animation, then their prize for that day would be displayed. The prizes ranged from 50p bingo credit to Laptops, iPads and TV’s.

As part of the campaign the user was able to claim their prize either on desktop, tablet or mobile. To get around the issue of having to develop the code base for all 3 media formats we decided to use HTML5, CSS3 and CSS3 Media Queries to optimise the display of the application for different resolutions.

As you can see from the image below, this is how the final application looked across all three devices.

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This website has been built on the latest version of WordPress (3.3) and uses a custom theme built from scratch specifically for Crowdfund Sw1′s needs.

The website’s main functionality is its integration with PayPal, which allows user to securely donate to specific projects online. Using the built in WordPress custom post types, each project tracks how many people and how much money has been donated automatically.

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